Penn Olson, of www.penn-olson.com, has a great post on “10 Successful Businesses on Twitter” on his blog. In the article, Penn goes over a number of large companies who are “doing it right” on Twitter, including:
- Whole Foods
- Starbucks
- Pizza Hut
- Mail Chimp
- Dell
- Zappos
- Soutwest Airlines
- Red Bull
- Toyota
- Zazzle
I know all of these companies have huge marketing teams (and budgets), but what you can learn from their success is very applicable to any small business. Take some time to follow these companies and watch what they are doing,. You’ll learn a lot about how you can use Twitter to promote your local business and build a relationship with your customers and your community.
