From the category archives:

News and Info

Recently, Matt Mullenweg, the founding developer of WordPress, and Chris Pearson, developer of the premium Thesis theme, have been at odds about whether or not Thesis needs to be released up the General Public License (GPL) like the open source WordPress program.  Matt claims that since themes use WordPress, they are derivative works and require [...]

Looking Ahead to 2010

December 29, 2009 · 0 comments

It’s that time of year… the dreaded New Year’s Resolution is approaching, and most people start thinking about what they are going to do different or better or more or less of in the upcoming year.  In short, it’s time to reevaluate your life, both personally and professionally, and take stock of what you can [...]

Life Is Local sponsored and promoted the Merry Rockmas Benefit Bash, a local event that featured two bands – Mumblefish and Eastwood Peak – and benefitted the American Cancer Society Relay For Life of North Middlesex Regional High School.  It was a great event, and we raised $1,000 to help in the fight against cancer. [...]

Making a Commitment

December 22, 2009 · 0 comments

Sometimes, just being there is not enough.  I’ve been building my websites, and helping some of my customers (and friends) build up their little homes on the web, and that’s great.  The sites have done well with local searches, they get compliments for their look and navigation, and in general, everyone is happy. But, what’s [...]

Merry Rockmas Benefit Bash

December 15, 2009 · 1 comment

Over the past few weeks, I’ve been working on a promotion for a benefit concert for the American Cancer Society Relay For Life of North Middlesex Regional High School (phew… that’s a mouthful!).  As part of the promotional efforts, I’ve:

I just read an excellent post on “How to Use Social Media to Retain Customers” on Mashable.  In the post (which originally appeared on the American Express OPEN Forum), the author discusses how to use social media to turn new and existing customers into repeat customers and fans. Here are the basics as outlined in [...]

I found this great article on small businesses using Facebook (via the Facebook Marketing Solutions fan page) on the New York Times website.  The article discusses how a couple of small businesses are using Facebook to attract and retain customers, and also discusses successful uses for Facebook advertising.  In the article, a wedding photographer discusses [...]

Penn Olson, of www.penn-olson.com, has a great post on “10 Successful Businesses on Twitter” on his blog.  In the article, Penn goes over a number of large companies who are “doing it right” on Twitter, including: Whole Foods Starbucks Pizza Hut Mail Chimp Dell Zappos Soutwest Airlines Red Bull Toyota Zazzle I know all of [...]

I just found this great article, “18 Small Business Tips for Local Online Business Reviews,” on the SEM Report Card website.  In the article, Tom Crandall offers some great advice on creating a proactive strategy for managing your online reputation by actively managing your company’s profiles and reviews on the Internet. I especially like the [...]