I came across this article from John Moore on the All Things WOM (Word Of Mouth) blog. John does an analysis of Mighty Fine Burgers in Austin, TX, and what the company does to drive new business and ensure a steady stream of happy customers who spread the Mighty Fine Hamburgers message to their friends and families.
There’s quite a bit we can all learn from Mighty Fine Burgers, starting with a commitment to quality and a laser focus on their branding and style of business. When you know exactly what your business is about, and tailor everything about your business – the signage, environment, web site, recruiting, and most importantly, the product or service – to this branding proposition, good things happen. And people will talk.
You can read John’s excellent blog post at the All Things WOM blog.
