I just found this great article, “18 Small Business Tips for Local Online Business Reviews,” on the SEM Report Card website. In the article, Tom Crandall offers some great advice on creating a proactive strategy for managing your online reputation by actively managing your company’s profiles and reviews on the Internet.
I especially like the following tips:
1. Simply having business reviews on the search engines or interactive directories like Yelp, InsiderPages, Citysearch, Yellowbot, Openlist, Kudzu, CityVoter, JudysBook, SuperPages, Dex Knows, Yellow Book, and Yellow Pages boosts your local search ranking in Yahoo and Google.
13: Encouraging customers to share their experiences in online reviews builds trust and loyalty. Ask your customers for reviews in a follow-up email or online newsletter. Link to your business listing’s review section in a specific directory or search engine listing.
16. Your company and product/service perception is not what you say it is anymore, but what Google says it is.
Check out Tom’s site and the article for the full 18 tips, plus some other great information for local marketing success.
