Marketing Lessons from Guitar Class

Over the past year, my son and I have been taking guitar lessons.  It’s been a great deal of fun, and at my age, it’s been a tough road.  My brain isn’t quite as nimble as my son’s (who is only 11), and I have a lot of things I have to un-learn before I [...]

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SEO Basic for Local Business

I received an email from someone who is looking to update their website this past week, so I took at look at their existing site.  And what I saw really made me angry, especially from the perspective of search engine optimization.  Their existing website was a horrible example of what works for SEO today (especially [...]

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Top Web Design Trends for Small Businesses

I came across an excellent post about the “Top Web Design Trends for Small Businesses in 2010” on the Small Business Trends website (strangely enough!).  In the post, Shashi Bellamkonda writes about what he believes will be the big trends for successful small businesses during 2010.  And, I feel like I’ve been ripped off!  But [...]

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30-Day Social Media Makeover

I’ve just started Luckie & Company‘s “30-Day Social Media Makeover” and so far, the content has been great.  This Social Media Makeover offers a daily tip designed to: Clean up the clutter. Get you feeling re-energized and productive. Improve your search presence and bring continuity to your online identity. Expand how you see social media, [...]

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Top 6 Plugins for the Backend

It’s WordPress Wednesday, and it’s getting late, so I wanted to do a quick post about my Top 6 favorite plugins for the backend of my WordPress installation – the things that aren’t obvious but make a big difference in the reliability and effectiveness of your site.  So, instead of a big preamble, here they [...]

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Looking Ahead to 2010

It’s that time of year… the dreaded New Year’s Resolution is approaching, and most people start thinking about what they are going to do different or better or more or less of in the upcoming year.  In short, it’s time to reevaluate your life, both personally and professionally, and take stock of what you can [...]

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Merry Rockmas Bash Raises ,000

Life Is Local sponsored and promoted the Merry Rockmas Benefit Bash, a local event that featured two bands – Mumblefish and Eastwood Peak – and benefitted the American Cancer Society Relay For Life of North Middlesex Regional High School.  It was a great event, and we raised $1,000 to help in the fight against cancer. [...]

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New Feature – WordPress Wednesday

It’s no secret that I love WordPress.  A lot.  I use WordPress as the Content Management System (CMS) for the sites I develop, including this site.  It’s stable, easy to use, and very flexible. Plus, with all the developers working on adding functionality to the system, there’s plugins for just about any business.  I just [...]

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Making a Commitment

Sometimes, just being there is not enough.  I’ve been building my websites, and helping some of my customers (and friends) build up their little homes on the web, and that’s great.  The sites have done well with local searches, they get compliments for their look and navigation, and in general, everyone is happy. But, what’s [...]

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