I found this great article on small businesses using Facebook (via the Facebook Marketing Solutions fan page) on the New York Times website. The article discusses how a couple of small businesses are using Facebook to attract and retain customers, and also discusses successful uses for Facebook advertising. In the article, a wedding photographer discusses how he spent about $300 on Facebook ads to drive $60,000 in new wedding business. I think that’s a great ROI!
Take a look at the article and let me know if you have any experience with Facebook pages or ads, and what you’re doing to drive business with Facebook.
